AI Insights · Timothy · October 2023
Top 5 Wellness Apps on iOS in Australia Q3 2023
Explore the performance of the top 5 wellness apps on iOS in Australia during Q3 2023, including trends in downloads, revenue, and active users.
In the third quarter of 2023, the top 5 wellness apps on iOS in Australia showcased varied performance across weekly downloads, revenue, and active users. Here's a closer look at how each app fared:
Calm from Calm.com exhibited stable weekly revenue, peaking at around $65K in mid-July and mid-August. Downloads fluctuated, reaching a high of 2.9K in early July and gradually decreasing to about 1.4K by the end of September. Active users saw minor variations, remaining mostly around 50K, with a slight dip to 48.6K in the final week of September.
Headspace: Sleep & Meditation by Headspace Inc. showed a consistent increase in weekly revenue, peaking at $53K in early September. Downloads remained relatively stable, with a slight increase to nearly 2K in early September. Active users experienced growth, starting at 21.5K in late June and reaching 23K by mid-September.
Sleep Cycle - Tracker & Sounds from Sleep Cycle AB saw its highest weekly revenue at approximately $19K in late July. Downloads peaked at 1.8K in mid-September, while active users hovered around 41K throughout the quarter, with minor fluctuations.
Reframe: Drink Less & Thrive by Glucobit Inc. experienced a notable peak in weekly revenue, reaching $20.7K in mid-August. Downloads showed an upward trend, peaking at 2.3K in early August. Active users remained stable around 12K, with slight variations throughout the quarter.
Breeze: Mental Health from Basenji Apps had its weekly revenue peak at $16.3K in late August. Downloads were highest at 4.3K in mid-August, while active users reached a peak of 13.2K in the same period, before declining to 8.6K by the end of September.
For more detailed insights on these apps and other market trends, visit Sensor Tower.
